주요 업무 내용
H&M KOREA 법인에서 취급하는 브랜드중
H&M 브랜드 담당
1. Build brand & media efficiency
Build brand and maximize media, in the most efficient way, through external and owned media channels.
Plan, direct and coordinate centrally planned and local marketing activities in order to support the brand, increase traffic and selling.
Maximize media efficiency through external and owned media channels.
Collaborate and dialogue with the central marketing department and external partners (i.e. media agency).
Plan and execute opening campaigns according to guidelines.
Initiate and manage social media communication.
Support and coordinate local online marketing activities.
2. Activate selling and support activities
Activate selling and support linked activities in collaboration with the local sales, visual and PR departments.
Plan and organize in-store communication (sales material, fake ads etc).
Collaborate and dialogue with the local sales, Visual and PR teams.
Initiate and support short term activities according to local selling situation.
Identify local communication potential.
Lead the marketing team according to H&M values, standards, policies and procedures.
Ensure staff assessment & development according to contribution matrix.
Manage and execute recruiting, training, developing and succession planning for the marketing team.
Ensure that all employee relation responsibilities are fulfilled.
4. Budget and cost
Control the head cost and financial budget of the department.
Establish and follow up marketing / media budget.
Select, negotiate and follow up performance of media-agency / investments together with the global marketing department.
Guarantee efficient ordering of required material for campaign implementation.
Communicate and agree on activity plan with country manager and controller.
- Minimum 9 years, preferred Retail, Lifestyle / fashion such as FMCG consumer industry
(리테일, 라이프스타일,패션, 글로벌 스포츠, FMCG 인더스트리 경력자 다 가능합니다.
- Strong digital experience (이커머스 마케팅 경력 필요)
SNS나 social을 통한 Marketing 경험 필요합니다.
-Strategic mindset and ability to prioritize among global and local initiatives.
마케팅의 Global 가이드도 있으나, 한국 상황에 맞는 접근이나 기타 분석/전략적 업무 경험 필요합니다.
- Strong track record of optimizing results (brand preference and selling) with low marketing budget.
영업에 대한 이해 그리고 워낙 MKT 부서가 큰 비용을 처리하는 부서이다보니 해당 마케팅 budget 관리한 경험 있으셔야 합니다.
- 한국 외 다른 나라에서 일해보신 경험이 있다던지하면 plus입니다.
A similar scope of responsibilities for around 3-5 years within a well-structured fashion retail or other retail environment from your previous career record or with a good H&M professional record around marketing.
Your academic background proves that marketing and sales was your passion since college years.
Leadership skills and experience from leading teams.
Strong internal drive, result driven and positive attitude.
Willingness to learn and feed the organization with new insights.
Well-organized, able to cope with a large workload and to priorities and plan ahead.
An analytic, strategic and reflective mind set.
Success record in utilizing the most up to date marketing tools.
Fluency both in local language and English.