주요 업무 내용
H&M KOREA 법인에서 취급하는 브랜드중
H&M 브랜드 담당
: Country Marketing Manager
1. Build brand omni channel
Build brand and maximize media, in the most efficient way, through external and owned media channels.
Create omni commercial plan in cooperation with Country Manager, Head of Merch, Country Visual and PR manager.
Plan and execute global and local marketing strategies in order to build the brand, increase traffic and selling.
Maximize media efficiency through external and owned media channels.
Collaborate with the central marketing department and external partners (i.e. media agency).
Drive social media strategy.
Maximize omni sales by driving a coherent message in all sales channels.
2. Activate selling and support activities
Activate selling and support linked activities in collaboration with the local sales, visual and PR departments.
Plan and organize in-store communication (sales material, fake ads etc).
Collaborate and dialogue with the local sales, Visual and PR teams.
Initiate and support short term activities according to local selling situation.
Identify local communication potential.
Lead the marketing team according to H&M values, standards, policies and procedures.
Ensure staff assessment & development according to contribution matrix.
Manage and execute recruiting, training, developing and succession planning for the marketing team.
Ensure that all employee relation responsibilities are fulfilled.
4. Budget and cost
Control the head cost and financial budget of the department.
Establish and follow up marketing / media budget.
Select, negotiate and follow up performance of media-agency / investments together with the global marketing department.
Guarantee efficient ordering of required material for campaign implementation.
Communicate and agree on activity plan with country manager and controller.
- Minimum 10years, preferred Retail, Lifestyle / fashion such as FMCG consumer industry
(패션 인더스트리 / 뷰티 / acc 잡화 / sports)
- 마케팅 + PR + Sales Marketing
- 외국인 (핀라드) 30대 사장님과 긴밀하게 일하게 되기 때문에 영어 필수입니다.
-Strategic mindset and ability to prioritize among global and local initiatives.
마케팅의 Global 가이드도 있으나, 한국 상황에 맞는 접근이나 기타 분석/전략적 업무 경험 필요합니다.
- Strong track record of optimizing results (brand preference and selling) with low marketing budget.
영업에 대한 이해 그리고 워낙 MKT 부서가 큰 비용을 처리하는 부서이다보니 해당 마케팅 budget 관리한 경험 있으셔야 합니다.
- 해외에서 일해보신 경험, 해외 런칭 경험이 있다던지하면 plus입니다.
- 한곳에서 오랫동안 일하신 분 보다는 10년동안 3-4개 정도 다른 product / 다른 브랜드에 마케터로 근무하신분 선호
A similar scope of responsibilities for around 3-5 years within a well-structured fashion retail or other retail environment from your previous career record or with a good H&M professional record around marketing.
Your academic background proves that marketing and sales was your passion since college years.
Leadership skills and experience from leading teams.
Strong internal drive, result driven and positive attitude.
Willingness to learn and feed the organization with new insights.
Well-organized, able to cope with a large workload and to priorities and plan ahead.
An analytic, strategic and reflective mind set.
Success record in utilizing the most up to date marketing tools.
Fluency both in local language and English.