주요 업무 내용
Your challenge as a Digital Integrations Manager for South Korea Working as a key part of the ASEAN Pacific Brand, Communications and Digital function, your role is to integrate digital in marketing, sales and communication planning, driving lead generati
You act as key ‘window to the digital world’ on behalf of all marketing and management teams, ensuring up-to-date understanding of local digital environment, consumer behavior, pro-actively channeling opportunities for greater commercial success through d
Staying ahead of the trends and identifying opportunities to drive business growth
Perform strategic analysis of Philips business environment including customer needs, competitive realities to identify unique market opportunities, and internal capabilities and structure; Effectively guide Philips down successful paths in response to cha
Proactively ideate and define innovative and highly effective digital marketing and eCommerce strategies designed to deliver measurable business results and drive growth of Philips through digital. Turn insights and ideas into actionable strategic plans a
Keep up-to-date and ahead of relevant knowledge (ex. reading industry blogs, books, newsletters, conferences, etc.)
Digital planning, activation and measurement
Support the development of integrated digital and brand building activation plans for the business. Ensure seamless integration of local digital activation plans and practices with regional and global digital initiatives and efforts.
Responsible for end to end delivery of digital components required to support and drive the business and campaign objectives
Lead **exec**ution against global and regional plans, programs and campaigns. Managing local and regional stakeholders, working with global teams and agencies.
Use data to draw insights to help identify and deliver opportunities for improvements on owned platforms and campaigns
Custodian of Philips’ digital environments
Provide consult and coordination on business and global requirements related to the country Philips.com website. This includes but not limited to .COM functionality roll-out to new content and page creation, new promotions and banners, new feature roll-ou
Help develop, manage, and operate owned social channels and influencer/ community relationships. This includes social and content planning, creation, publication, measurement and optimization activities for business and brand activities.
Develop and manage content marketing and syndication across digital, social and offline channels
Oversee the search marketing activities in your markets. Ensuring strong visibility on key search engines
Support country CRM plans for B2C and B2B campaigns.
Digital operations excellence
Act as the single point of contact to guide and support internal stakeholder on digital operation matters.
Work closely with Digital Services to provide digital operations support to the market.
Act as the single point of contact for Healthtech APAC and build a network of Digital Services partners in order to be involved at an early stage on (local) initiatives, campaigns, projects and activities potentially requiring Digital Services involvement
Track and chase issues with DS operations and delivery teams, ensuring local stakeholder requests are fulfilled.
University degree. Preferably major in Marketing/ Digital.
5 to 8 years of experience in a similar role and has a proven track record on digital plan creation and implementation;
A solid understanding of digital marketing and eCommerce. Is able to demonstrate understanding of global and local digital landscape and multi-channel environment. Additionally, able to demonstrate Digital Marketing and eCommerce methodologies, practices
Have strong analytical mindset. Able to understand digital stats and generate insights to identify new business opportunities and drive business growth;
Proven track record in managing agency partnerships as well as successfully managing internal and external stakeholders.
Proven track record in developing, implementing and **exec**uting digital programs and campaigns across Content, Search, Analytics, eCommerce, Campaign and Social.
Proven track record in integrating digital in brand, marketing and communication campaigns
Proven track record in working with a variety of available tools, including analytics and publishing tools across functional domains
Ability to work at both strategic and activation/ operational level. Hands-on strategist/ self-starter
Strong project management skills Personality
we are looking for Has excellent English verbal and written communication skills.
High energy, team player and innovative thinker that is committed to building key relationships across the business to positively influence business results through digital
Ability to work independently on projects or team environment Is passionate about all things digital.
Toolset knowledge and experiences
Highly proficient in Microsite PowerPoint, Excel and Word.
Experienced in using Analytics tools such as Google Analytics, Adobe Suites, Radian6, SocialBakers
Experience in CRM tools such as Eloqua and Salesforce is a plus
Familiar with Content Management tools. CQ5 preferred